Thursday, March 4, 2010

Niche Marketing Techniques

The most successful niche marketing techniques involve finding long-tail keywords with the least competition and most searches. This is the best way to get organic search engine rankings and traffic. 
If you've been in online marketing for any amount of time, you've probably heard about niches. Niches are the most profitable method of marketing products online. However, in order to make niche marketing work for you, you've got to find the right keywords for your products and websites. To do good keyword research, you need to use your brain. While there are keyword research tools available (and most of them cost money), there is really no substitute for thinking. Put yourself in the position of your potential customers. Ask yourself what someone would type into a search engine if they were looking for what you sell. 

Come up with as many words or strings of words as you can. The best keywords are strings of three or more words, called long-tailed keywords. Long-tailed keywords bring in the most targeted traffic, since they're very specific. For most campaigns, you should start out with a list of at least 10 long-tailed keywords. The next step in conducting good niche keyword research is to determine if the keywords are profitable, and how much competition there is for those words. Type your keywords into a search engine, preferably Google. Put quotation marks around the words. If the results you get are less than 10,000, and if there are paid ads on the search results page, then the keywords are probably good ones to use. Too many results, and the words have too much competition. If there aren't any paid ads, the words probably aren't profitable.
Posted by Gg at 7:19 PM
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Niche Marketing Success

You can achieve niche marketing success much more quickly if you have a solid plan. Narrowing the number of people you market to may seem counter-intuitive at first. After all, conventional wisdom says you want to reach the largest number of people possible in order to get sales. However, this strategy could limit your income.

The Internet is a big place and there are thousands of people competing with you. If you just focus on broad categories of people, such as adults or homeowners, you'll probably get lost in the vast sea of other people promoting to this same enormous group. However, by narrowing your focus, you'll get traffic that's much more likely to convert. For example, instead of focusing on people with pets, focus on cat owners who want to feed their pets a natural diet, or dog owners who want to buy sports-themed clothing for Fido and Spot. If you can find a niche that's looking specifically for the product you're promoting, and if that hasn't got a lot of competition marketing to it already, your chances of making sales will go up a lot higher.

The more narrow you can make your promotional focus, the better you'll do. Your websites may not get as many clicks as you're used to seeing, but those clicks will be far more valuable to you. With niche marketing, you'll see your conversion rates go up and your bank account swell. All it takes to use niche marketing to increase your earnings is a little time to research which niches are potentially the most profitable. Then, you can tweak your campaigns to focus on your chosen niches and watch the money roll in.